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For many companies this has fully replaced printed merchandise catalogs due to the convenience and fairly secure way of purchasing for a growing majority of consumers worldwide. E-commerce, also referred to as online marketing or online shopping, has grown the business-to-consumer (B2C) industry over the last decade- and has also enhanced B2B sales and collaborations across the board.
Online catalogs are created and presented in forms that can be combined with a shopping cart interface that facilitates an easy way for the sales transaction to be completed. These can also be in a PDF format for download and printed by customers for offline shopping. Partial online catalogs can be sent directly to current and prospective customers in an email marketing newsletter.
