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Dig deep into your data and build targeted email lists with audience segmentation. Deliver emails crafted specifically for each segment so your subscribers get the type of content they want to see.
Drive higher engagement and results by tailoring messages. On average, you can get up to 20% more open rates and 45% more clicks when you send emails to a segmented list compared to email blast campaigns.
Use one of our many pre-defined contact fields or create your own such as purchase information to customize your audience at a granular level.
Create segments for your most and least engaged contacts and design email campaigns to reward loyalists while bringing back disengaged contacts.
Create custom segments based on past email engagement and open rates so you can nurture each group in your contact list individually.
Utilize your subscriber’s demographic data to build email campaigns that resonate with them. Segment by location, interests, online behaviour and more. Cater specifically to each subscriber instead of sending a blast to everyone on your list.
Have a local event coming up? Segment your lists to email only subscribers who are within a specific area. Create segments based on customer geographic data such as zip code radius, city, or country.
Send emails to your list by creating segments based on email campaign engagement. Create campaigns for your most engaged subscribers or build re-engagement campaigns to bring back lost customers.
Powerful marketing does not need to be complex. Start by applying conditions that make the most sense for your business and see the positive impact it brings to your engagement and conversions. iContact’s intuitive segment builder allows you to create simple rules and grow in complexity as your needs change.
Send personalized emails by creating and using custom fields such as birthday, anniversary date, or other unique subscriber characteristics and mixing them with engagement rules like email last opened.
Build targeted emails for specific contact segments to increase open and click rates for your campaigns; resulting in an increase in conversions. Then take it a step further by automating your email sequences to constantly nurture your subscribers.
Segmentation is where you can categorize subscribers based on their behaviors or preferences. Segmentation lets you tailor your content specifically to your audience. By sending emails at the right time with the right message, you are likely to experience an increase in engagement and campaign results.
Segmentation allows you to send the right message, to the right person. By using behavioral and identifying information, you will be able to create emails that target specific individuals in your audience rather than using a shotgun approach.
Behavioral segmentation is accomplished by measuring what subscribers are or are not doing. You can create segments based email actions such as opening/not opening or clicking/not clicking a link in an email as well as if they have not opened an email in some time. This can help with list hygiene.
