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Email Marketing Campaign aka: email marketing, e-marketing, e-mail marketing is a term used to define a targeted and comprehensive plan that begins with a concept, and evolves into the presentation, delivery, and various reviews of the efficacy of the initial plan. Email marketing campaigns can also be comprised of several rounds of messages meant to build familiarity and trust around a product or service.
In the broadest sense, any email sent to a subscriber list of customers or prospects can be considered email marketing. Email messages used to send special offers to solicit sales or donations, and any email communication that is meant to build loyalty and trust or brand awareness can be considered an email marketing campaign.
The first step in executing a online marketing campaign is to compile a viable subscriber list either from a physical sign up form in a store or office and offer subscriptions on a website. The best business and email marketing practices today forbids the use of purchased email address lists due to the high rate of spam complaints and the risk of being black-listed by all the major email providers.
In the broadest sense, any email sent to a subscriber list of customers or prospects can be considered email marketing. Email messages used to send special offers to solicit sales or donations, and any email communication that is meant to build loyalty and trust or brand awareness can be considered an email marketing campaign.
The first step in executing a online marketing campaign is to compile a viable subscriber list either from a physical sign up form in a store or office and offer subscriptions on a website. The best business and email marketing practices today forbids the use of purchased email address lists due to the high rate of spam complaints and the risk of being black-listed by all the major email providers.
The basic elements of an email campaign include:
Additionally, you need to ensure you have a Google Analytics integration and an Email campaign reporting to ensure you can measure your email success.
Here are a few tips to help you create & manage an email campaign:
There are many different types of email marketing campaigns out there. One we see quite often is the classic traffic generation-focused email marketing campaign. The goal of this campaign, as you can probably guess, is to boost the number of click-throughs you earn on an email which ultimately helps to increase web traffic on the landing page(s) of your choosing. Not only is this helpful if you’re trying to increase referral traffic, but you’ll also find that customers who have previously taken an interest in your brand are much more likely to interact with your landing page!
Another basic example is sending out a monthly email newsletter with information and updates for your audience.
