Creating personalized subscriber journeys should not be hard

What is email marketing automation?

Email marketing automation uses data, time, and/or action triggers to provide subscribers with a unique, personalized email experience. By utilizing an automated process, companies can save time, expand customer reach and most importantly, boost subscriber engagement.

How is marketing automation different from email marketing?

Marketing automation enables marketers and business owners to send the right message, to the right person, at the right time. Sending emails based on when a trigger occurs and following up with decision or data based decision/action means the most appropriate message or action possible can be utilized. Contacts can be added and updated and list subscriptions can be altered.

Email marketing is the act of sending a broadcast email message, typically to a large group, to promote a company and the product(s) or service(s) it has to offer. It does not take into account any triggers or data. The whole audience receives the same message. 

How can marketing automation help grow my email list?

Marketing automation enables marketers and business owners to send the right message, to the right person, at the right time. Sending emails based on when a trigger occurs and following up with decision or data based decision/action means the most appropriate message or action possible can be utilized. Contacts can be added and updated and list subscriptions can be altered.

1. opt-in forms: Marketing automation can help you create and manage opt-in forms that allow subscribers to sign up for your email list. These forms can be placed on your website, social media profiles, or other online platforms, and they can be configured to automatically add new subscribers to your email list
2. segmentation and personalization: Marketing automation can help you segment your email list based on various criteria, such as demographics, interests, and behavior. This allows you to send personalized, targeted emails that are more likely to resonate with your subscribers and encourage them to sign up for emails
3. lead nurturing: Marketing automation can help you nurture leads by sending automated and triggered emails that educate, engage, and convert them into paying customers. This can help you grow your email list by turning website visitors, social media followers, and other leads into email subscribers
4. integrate with other marketing channels: Marketing automation can also help you integrate your email marketing efforts with other channels, such as social media and search engine marketing. This can help you reach a larger audience and drive more traffic to your website, helping you grow your email list

How do you automate emails?

There are several ways to automate emails, depending on your specific needs and the tools you have available. Here are a few common ways to automate emails:

• Use an email marketing platform: Many email marketing platforms offer automation features that allow you to create and send emails based on specific triggers or events. For example, you can set up an automated welcome email that is sent to new subscribers when they join your email list, or a follow up email that is sent to subscribers who have not opened a specific email.
• Use segmentation: Many email clients and platforms offer filtering and rules functionality that allows you to automatically sort and label incoming emails based on specific criteria. They are called segments.

Automating emails can help you save time and effort by automating email nurture series as well as any other sequences of emails, allowing you to focus on other aspects of your business. However, it is important to use automation responsibly and to ensure that your emails are relevant and helpful to your recipients.

What is an example of email marketing automation?

Here is one example of email marketing automation:

1. A company wants to send a welcome email to all new subscribers of its email list.
2. The company sets up an automated email campaign using its email marketing software.
3. Whenever a new subscriber is added to the email list, the email marketing software automatically sends the welcome email to that person.
4. The email marketing software can track the delivery performance of the welcome email, as well as any actions taken by the recipient (such as opening and clicking).

There are many other examples of email marketing automation, including automated drip campaigns (a series of emails sent to a subscriber over time), and re-engagement campaigns (emails sent to inactive subscribers to try and re-engage them). 

Email marketing automation can save time and improve the efficiency of email marketing efforts, as it allows businesses to automate repetitive tasks and focus on other aspects of their marketing strategy.