What is CRM?

How Can Small Businesses Use CRM For Email Marketing Campaigns?

Here are three ways small businesses can use CRM to create targeted, personalized email marketing campaigns and turn prospects into repeat customers:

Segment and Mass Email Recipients

The combination of CRM and email marketing makes it easy for you to identify where a prospect is in their journey, identify strong leads, group them into related segments, and send out personalized, bulk emails to them. This way, you can save time instead of trying to analyze and segment on your own. 

Track Engagement

It helps to know if your messaging and strategy resonates with the recipients of your email or not, and you can track and elevate your email marketing engagement with CRM. 

You can see how many recipients interacted with your email—open rates, clicks on links, and other relevant metrics. You can A/B test email subject lines, designs, and messaging until you hit the mark with your readers. 

Automate Email Responses

Instead of sitting by your computer waiting for email responses (or asking someone to occasionally check), you can create email drip campaigns with automated responses at each stage of your customer journey. These automated emails should be triggered based on certain actions like completed purchase orders, abandoned carts, etc. 

Build Stronger Connections with Customers 

The goal of email marketing is to qualify and nurture, convert leads to customers, and turn one-time customers into loyal, repeat customers. 

You can build stronger connections with customers by:

• Educating prospects and customers on the value of your product—show them how your product can solve their pain points.
• Sending out emails frequently, but not too much to avoid overwhelming customers.
• Being consistent. Set the right expectation from the get-go so that your audience knows when to expect a new email from you.
• Sending out friendly reminders to customers about your product offerings.
• Offering exclusive deals occasionally to keep them interested.
• Creating a loyalty and affiliate program.

iContact ‘s integration with Salesforce CRM can help you achieve this goal.

Salesforce is optimized for sending bulk email messages to large numbers of leads or customers. iContact, on the other hand, lets you create captivating email templates that make it easy for your subscribers to find the most important info they need to take action faster.

With the integration, you can create and send personalized, relevant emails to new leads and existing contacts, track, and nurture your email marketing campaigns. 

You can also learn how your recipients behaved—who opened your emails, who didn’t open them, and who didn’t receive them at all. 

Knowing your open rates and other critical metrics helps you track your progress, identify gaps, and improve your next campaign.

Overall, you can leverage the integration to learn what your customers like, and create exclusive offers, content, and products they’d find relevant and irresistible.

Use Email Marketing x CRM to Turn Prospects Into Repeat Customers

As a busy small business owner, combining CRM and email marketing will do wonders for your brand. These tools will give you more time to focus on other equally important tasks while offering maximum, relevant, and targeted value to your audience.

You can build your entire email marketing campaign based on insights from the CRM tool, uncover gaps in your sales funnel, and position your business to delight more customers and hit your business goals.