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Email Marketing aka: email marketing campaign, e-mail marketing, e-marketing, email blast, e-blast. The use of a plain text or HTML based email for the sole purpose of conveying a targeted message to a predetermined list of subscribers that is created to render an organized display of text, images, links, audio, and video content. Email marketing is widely accepted as an affordable and highly versatile means of communications for a variety of businesses and organizations of all sizes. Newspapers, magazines and book publishers are now monetizing their email marketing efforts by offering free email marketing newsletters to subscribers with targeted advertising that enhances their print and online publication sales.
Email marketing can be a reliable first step in driving online traffic to websites for point of sale (POS), more information, or other calls to action prominently displayed in the message. A host of online applications are available for users of varying degrees of technical ability or knowledge to assemble, preview, edit, and distribute professional-quality communications with striking layouts and designs to subscribers world-wide in a relatively short period of time.
Web-based application service providers also offer guaranteed delivery, email provider rendering compatibility, white-listing, real-time reports, and other features that enhance the creator’s and the end user’s experience. Coupon codes provided in email marketing newsletters have been used successfully for online sales. With the widespread use of smartphones, email marketing has evolved and is quickly becoming a paperless way to distribute coupons and special offers that can be taken advantage of instantly in brick-and-mortar stores.
Email marketing is projected to grow exponentially in the next few years and may very well be the death knell of the print and postal advertising age.
