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Information presented to a consumer in a variety of forms. Blogs, social media posts, newsletters, photos, video, podcasts, white papers, ebooks, case studies, how-to guides, and infographics are all types of marketing content that organizations and businesses commonly offer to their audiences or customers . A successful content marketing strategy will result in an expansion of the consumer audience, increased revenue (especially via online channels), increased brand awareness, and creation of an engaged online community.
