Read or Open Length

Although this term appears in glossary term lists on a few websites, it appears to be a misleading term. Unless a recipient of an email message clicks a link to read a particular message on a website, there is no way to measure how long an email is read from a user’s personal email account. Another method of measuring read time could possibly be ascertained when a recipient is reading their email through a web-based email account. And then, the measure of time can only be gathered if the correct parameters are set in the email newsletter’s header using a tracking pixel or other code intended for this use.