Long Tail Keywords

Long tail keywords are strings of three to five or more keywords separated by commas and are used to help refine and define content on a webpage in an attempt to draw users who are looking for specific or unique information. Although using these strings of keywords may generate less traffic, using them will draw more quality traffic.

In all cases, success using this method requires solid knowledge based on which phrases are searched for on the major browsers. Using long tail keywords in pay-per-click bidding can also be less expensive along with other paid inclusion methods.