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Glossary
Landing Page

Landing Page

This is a dedicated website destination, or a home page of a website where users are led when they click a link in an email newsletter. This page provides additional information directly related to products or services promoted in the email’s call-to-action. It is important to note that if the information provided through a call-to-action link doesn’t relate or is off-topic or subject, the resulting bounce rate for the landing page will increase.

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