Email Broadcast Service

Email Broadcast Service aka: web-based email newsletter software, email newsletter software. Sending marketing emails has become standard for organizations and commercial providers of products and services to communicate with supporters, customers or future clients. At the onset of email marketing, simple plain text emails were sent through a standard email provider using one or more address books from a sender’s account. As technology and user interfaces evolved HTML formatting became the standard, allowing the sender to broadcast a message that renders more like a web page in the recipient’s inbox, complete with images, links and a variety of interactive media functionality.

The two options available to email newsletter providers is either an in-house application where the creation software is installed and maintained on a dedicated host or a web-based application service provider that offers functionality for the creation of or use of HTML templates, subscriber management, tracking, autoresponders, and other benefits.

The choice between an in-house or external broadcast service is fairly simple. If a company has a strong internal IT team and there are reasons to keep the data secure, then an in-house system would be the best choice. However, most marketing or communication needs can be best served by another entity who will manage the IT side of the application, including upgrades, bug issues, and other maintenance. The other reasons to choose an external email broadcast service are being able to rely on the experts to deal with security, software upgrades, and web accessibility.