Cross-Campaign Profiling

this is a useful practice for email marketers or a business with multiple products or campaigns. In this practice, a marketer can examine the behavior of customers or subscribers across multiple email marketing campaigns. This will allow the marketer to compare user behavior to see which of their common practices work for their target audience and which do not.

This is another method of marketing research that helps marketing professionals determine which messages work best with their subscriber or customer base. They may find that to market their product, service or events, that traditional sales channels do not work, while newsletter style transmissions garner large amounts of attention.  They may also combine behavioral metrics along with this form of real-time profiling of their subscriber base to refine their content, enhance their call-to-action elements, or even change their email layout to suit their audience’s needs. This allows the marketer to apply similar marketing efforts across new campaigns, streamlining their mass email effort.