Advertising Effectiveness

It is the term used to identify the process by which the overall efficacy of an online marketing campaign and if all objectives of the effort have been achieved in regard to sales, brand awareness, and in some cases brand preference.

By examining each component of online ad effectiveness, standard operating procedures and best practices can be determined and used in the implementation of future marketing campaigns. Available methodologies are used to assess best practices in each phase of online effectiveness research, from planning to recruitment, deployment and finally, optimization and analysis. Within each phase, prescriptive remedies are identified in order to meet these challenges. Some of these issues include organizational hurdles such as planning and declining response rates. Every element from planning to deployment can address challenges, pitfalls, and successes.