Email Marketing Services for Real Estate Agents

Marketing your Real Estate business is just as important as managing the properties you sell. Maintain a healthier subscriber list of clients and prospects with the email experts at iContact.

email marketing for real estate

iContact's top recommendations on email marketing for Realtors

When it comes to email marketing for real estate, iContact knows which features matter most for your business.

Segment lists based on customer budget or zip code

Segmenting your customer lists by budget or geolocation is a great way to ensure that messages aren’t lost on the wrong audience. Odds are, you’ll see higher engagement and fewer unsubscribes by making sure you send the right information to the right people. Other types of segments to consider are square footage or bedroom number requirements, vacation vs. family homebuyers, and luxury markets vs. fixer uppers.

Collect information from potential buyers – online and at live events

Our sign-up forms can be hosted on your website and social media channels to collect important information from your leads (TIP: use a tablet at open houses or live events to capture buyer information so that follow-up messages can be sent!). Think through the type of information you might want to collect (house type, budget range, location preference, etc.) but keep in mind that including too many form-fill boxes can cause the person to not complete the form at all.

Automate messages and retarget homebuyers!

Work smarter — not harder — by setting up triggered messages. For instance, greet a new potential buyer with a series of welcome messages when they enter their email address into a sign-up form. You can also retarget customers based on their behavior; for example, if a buyer opened an email for a home within a certain zip code, you can automate their next message to focus on a home in a similar area.

Maintain brand consistency with editable templates – UNLIMITED users!

Brand recognition is critical to your business, whether you’re an independent real estate agent or working under the umbrella of a bigger organization. Our template library has HUNDREDS of message layouts that look great on any mobile device. You can customize nearly EVERYTHING from brand colors, to pictures, buttons, and fonts. And if you’re an agency, you can ensure that the agents working for you send brand-consistent messages by providing them access within iContact’s interface — for free!

Contact experts on email marketing for real estate

Our customers can ask us anything by phone, online chat, or email. Our Strategic Advisor team is here to ensure that with our tools, your email campaigns will get the most engagement from your contacts. No other email marketing company can say that.

Owners.com
“iContact allows multiple sending identities within a single account. I have not found any other email software that allows this at a reasonable price.”

The Apartment Service
“The Apartment Service has found the sign-up form created by iContact a very useful tool to gain subscribers and to engage with them at a later stage. I very much like the segmentation feature, because it enables us to really target only specific clients.”

SUPPORT

Need additional support with email marketing for real estate agents? No problem.

Learn more about our team of dedicated email consultants and the services they can provide your organization.

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Become a better Realtor with iContact's email marketing software for real estate

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