Pitch & Engage: Optimizing Press Releases and Email

Public relations (PR) is not just for large companies, or big newsmakers. Every business and nonprofit can strengthen brand credibility and marketing impact by leveraging their engagement with journalists, bloggers and news sites.

PR also extends the reach of your email marketing campaigns, repurposing content from your newsletter or emails, and taking it beyond the reach of your current subscriber list and expanding your audience.

Join Hank Hoffmeier, iContact’s Strategic Insights Manager, as he discusses how to leverage news releases and email marketing for combined success.

In this webinar you’ll learn how to:

• Craft a compelling press release that grabs attention
• Increase the chances your press release will be found by search engines
• Use press releases to grow your email list