In this Premier webinar, you’ll learn:
- Why better segmentation is key, and how to do it based on your customers’ behavior
- Why triggered emails are the most effective and why no one’s doing them
- Which A/B tests to run beyond subject lines
- An example of how to set up an effective autoresponder campaign
- How to transition from manual email marketing to email marketing automation
- An example of how to set up lead scoring and dynamic content
