Larry Kim is widely considered one of the premier experts on paid search marketing. As a paid search consultant, his strategies were so successful he founded WordStream to productize his techniques which have helped thousands of businesses get better results while saving time and money with paid search and social media advertising.
In this recorded webinar brought to you by iContact, Larry takes a deep dive into data he has gathered from analyzing thousands of integrated marketing plans in terms of how paid search, social media, your blog, and email marketing all work together to bring in business. He shares his humorous findings on how to find your “Unicorns” and dramatically increase ROI by putting into action what you glean from paid search and social to the betterment of your email marketing.
In this webinar you’ll learn:
- The importance of Click-through Rate (CTR) and Quality Score
- The difference between a “Donkey” and a “Unicorn”
- How to create “Unicorn” ad copy that blows away the competition
- How to remarket effectively using your email lists and visitors to your website
Discover your unicorn.
