You’ve heard of the battle of the sexes, right? Well, that’s nothing compared to the dueling perspectives of a sales director and an email marketing professional who knows the rules. Watch and listen as two of iContact’s own act out this common situation. Through lively points and counterpoints, Andrew Pearson, VP of Sales & Marketing, and Lauren Harold, Manager of Strategic Email Services, get to the bottom of how YOU can grow your list—fast—using a mix of B2B and social media tactics.
So next time the sales team asks about buying a list, not only will you be able to explain why that idea won’t work for your business, but you’ll already know some that will, including:
- Bringing a tablet to the live event you’re sponsoring for digital sign-ups
- Promoting an exclusive piece of content behind a gated form
- Running gimmicks on social media, e.g. contests, sweepstakes, giveaways
- Placing PPC ads on the networking site right for your audience/products/services
- Sending a dedicated paid email through an industry media partner …And many more!
