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Having email layouts with gorgeous imagery of gated communities and property listings only help your marketing efforts if your emails reach the inbox — that’s why email collection and list hygiene best practices are absolutely vital for achieving deliverability success in real estate marketing. More so in retirement real estate, when a subscriber’s lifecycle stage moves very rapidly from a “lead” to a “disengaged contact” once their one-time, end-of-life purchase is made.
Join ideal-LIVING Magazine Web Director, David Heck, and his iContact Strategic Advisor, Steven Rausch, as they boost your “spirits”” by sharing some of the same recommended actions they took to lift the magazine’s open rates by more than 12x with more than 20,000 community engagements per month.
On this free webinar, you’ll learn how to let unengaged leads R.I.P., as you:
• Scare up new email subscribers using signup forms and events
• Create emails and landing pages that scream for attention
• Break out of your comfort zone by trying list segmentation
• Wake the dead with winning subject lines, CTAs, and preheader teasers
…And many more tips, tricks and treats!
