Here’s a model from IndiaMart that explains what a CRM system is in a nutshell:
Some examples of CRM systems include:
Salesforce—integrated CRM system
Hubspot—inbound marketing CRM
Zendesk—sales CRM
Here are three ways small businesses can use CRM to create targeted, personalized email marketing campaigns and turn prospects into repeat customers:
The combination of CRM and email marketing makes it easy for you to identify where a prospect is in their journey, identify strong leads, group them into related segments, and send out personalized, bulk emails to them. This way, you can save time instead of trying to analyze and segment on your own.
It helps to know if your messaging and strategy resonates with the recipients of your email or not, and you can track and elevate your email marketing engagement with CRM.
You can see how many recipients interacted with your email—open rates, clicks on links, and other relevant metrics. You can A/B test email subject lines, designs, and messaging until you hit the mark with your readers.
Instead of sitting by your computer waiting for email responses (or asking someone to occasionally check), you can create email drip campaigns with automated responses at each stage of your customer journey. These automated emails should be triggered based on certain actions like completed purchase orders, abandoned carts, etc.
The goal of email marketing is to qualify and nurture, convert leads to customers, and turn one-time customers into loyal, repeat customers.
You can build stronger connections with customers by:
iContact ‘s integration with Salesforce CRM can help you achieve this goal.
Salesforce is optimized for sending bulk email messages to large numbers of leads or customers. iContact, on the other hand, lets you create captivating email templates that make it easy for your subscribers to find the most important info they need to take action faster.
With the integration, you can create and send personalized, relevant emails to new leads and existing contacts, track, and nurture your email marketing campaigns.
You can also learn how your recipients behaved—who opened your emails, who didn’t open them, and who didn’t receive them at all.
Knowing your open rates and other critical metrics helps you track your progress, identify gaps, and improve your next campaign.
Overall, you can leverage the integration to learn what your customers like, and create exclusive offers, content, and products they’d find relevant and irresistible.
As a busy small business owner, combining CRM and email marketing will do wonders for your brand. These tools will give you more time to focus on other equally important tasks while offering maximum, relevant, and targeted value to your audience.
You can build your entire email marketing campaign based on insights from the CRM tool, uncover gaps in your sales funnel, and position your business to delight more customers and hit your business goals.
Engage, WOW, and Grow! Your next big win starts here
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