Email Action Rate

This is one of the original metrics used that helped to determine the success or failure of an email marketing campaign. Basically, this is determined by combining the Accepted Rates and Unique Renders added to the Unique Opens and Click Through numbers. Email marketing analysts will argue among themselves when it comes to what metric is more worthy of their attention, however, determining the success of an email marketing campaign becomes more sophisticated and detailed with the use of an action plan. The trick is knowing what the numbers mean and how they are combined to provide a reliable action-based plan.