Thank-you Page

It is the web page that visitors are automatically directed to after they submit an order or any other form online. On this page, marketers have the opportunity to thank visitors for their successful transaction and prompt them into their next action. This may include a call to action like “continue shopping,” or reminders to review their account information, or signing up for regular email marketing newsletters. This page is also a convenient location to offer users other relevant contact information they may need in reference to their purchases or to review their information for errors before delivery. They may also offer a reference number for shipping information that includes a link to a tracking page.

While thank-you pages are instrumental for visitors and customers, they are also a useful tool for website owners and marketers. Thank you pages allow marketers to track the success of their site by keeping count of the number of users directed to the page; each view should signify a completed transaction or purchase. This count can allow them to easily calculate the number of conversions to sale, average sale price, and average time on site. With this information, marketers can optimize their site to better change calls to action or site navigation to encourage more sales and increase revenue.