Sell Sheet

Sell Sheet

Sell Sheet can be a printed page, usually a standard letter or legal size sheet that includes detailed information on a given company, product, or service. Since the mid-1990’s these can also reside on a website or offered as a downloadable PDF link on the site or sent as an attachment in a sales email.

A carefully designed sell sheet provides more than an overview of a product and should include features, options, even size, and requirements for use. These also provide where and who to contact to purchase, and are a standard sales aid for resellers to distribute to their sales prospects.

The most effective sell sheets graphically focus on the benefits of using a product and may include a list of reasons for customers to purchase. Some of these reasons can include a product guarantee, ideas for use, brand comparisons, etc.

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