Rich Media

It is also referred to as interactive media, and is used to describe computer-based systems which respond to user’s actions by presenting new information. This may include text, graphics, animations or video. Rich media is used to interact with users without asking the user to go to another page. Instead, users can interact with a banner ad or other application to play videos or expand text on the original page, or within an email.

For email marketing, rich media allows an email campaign a greater opportunity to garner user engagement. As levels of engagement increase, often so does conversion to sales. Rich media also increases the likelihood that users will forward an email to their own contact list, or that a message can go viral. Both of these instances work to increase user-base through enhanced user engagement.