Real-Time Marketing

Dynamic marketing that interacts with a target audience or specific customer at a particular time and place. Rather than creating a marketing plan in advance and executing it according to a fixed schedule, real-time marketing embraces a flexible strategy and nimbly responds to current events, cultural trends, or immediate customer feedback.

Real-time marketing often takes the form of a meme, video, or graphic shared on social media channels. By employing real-time marketing, a company can keep itself at the forefront of trending topics and make its own products or services more appealing to the public. It is the antithesis of plan-ahead marketing.