Reverse Marketing Channel

This term describes the backward flow or process by which used goods, that will be used in the recycling and repurposing of those goods as raw materials, come from the consumer. This is also known as marketing channel reverse reciprocity. This term can also be used for a company or business that is simply the midpoint in the reversal by collecting, sorting, and bundling these raw post-consumer goods for sale to a manufacturer using them for a completely different end product.

Other situations where reverse marketing channel comes into play would be: the refurbishing and reuse of industrial storage containers like barrels, crates, and pallets; computers and their components; and recycling of paper, aluminum, and plastics.