Plain Text Email

No matter how sophisticated email newsletter design coding becomes in the future, it seems that the tried-and-true plain text email format is here to stay. Plain text is the standard or fall back for many people depending on their preferences. In many cases, ISPs won’t automatically allow the transmission of HTML because of the higher instances of spam or malicious code hidden by illegitimate senders. And in some cases, email programs are not capable of correctly rendering the HTML used for rich formatting in email messages due to bandwidth issues, security and privacy. Therefore, for all email marketers, it is essential to always provide the option of a plain text version for all HTML email newsletters sent.