Personalization

With the onset and widespread acceptance of commercial email marketing newsletters streaming out to millions of recipients on a daily basis, the practice of personalizing these messages has become almost standard and a necessity. Most people appreciate at least the effort of marketers to establish a mechanism that recognizes who the message is being sent to and adding any coding hooks that identify the user in making a purchase, a comment, or accessing documentation. Adding elements to an email that are personalized based on information gathered at the time a subscriber opted in to an email marketing newsletter from a trusted source also ensures they will receive relevant and wanted content in the future.

Increasingly, more companies and other organizations are also including, in the personalization scripts, references to past purchases or donations given into follow up emails. And for companies using online email newsletter services this is becoming as easy as selecting a few options in their control panels at the beginning of the newsletter creation process.

The practice of personalizing email newsletter messages has proven to increase repeat sales, continue loyalty and participation among supporters of causes, and build trust over the long-term.