Opt-in Subscribe

Opt-in Subscribe

To opt-in or subscribe to an email list a user is required to request or signup to receive email communications by supplying an email address to a particular company or organization, website or individual thereby giving them permission to send communications. The subscriber is also able to choose different categories or special editions that usually reflect their personal interest.

For email marketers, having an opt-in subscriber system in place greatly reduces hard bounces and spam complaints.

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