Opportunity Analysis is the systematic examination and evaluation of external environments in order to identify market acceptance, needs, desire for, and economic factors in the creation of a new product or expansion of existing products and the profitably or lack-thereof.
Each evaluation of product expansion or manufacturing / distribution will vary. From small changes within a current production model that leads to production or distribution expense reduction or increases overall efficiency, to the launch of a new product line that will increase profitability for a business overall is part of an opportunity analysis.
Whether the goal is to increase profits by reducing expenses or broadening the range of products offered, undergoing an opportunity analysis helps to provide an understanding of what effects, positive and negative, are likely to take place if a particular approach is implemented.
Three key questions must be answered in order for an analysis to be effective. First, is identifying all benefits of implementing. Second is answering the question; what adverse effects are likely to occur when the implementation takes place? And lastly, how will the new changes, and/or additions affect the overall function of the operation, and is the result worth making the change?
Once it is determined that there is value in pursuing these changes, the opportunity analysis then focuses on any potential negative effects of implementation. Any worthwhile opportunity analysis must also evaluate the long-range effects. Often, this means looking at not only issues of production and cost, but also unique and possibly intangible factors. And most importantly, if the change will have a negative effect on revenue generation over the long-term then it’s time to “go back to the drawing board.”
Here is an example of opportunity analysis:
The five stages of opportunity analysis are:
Opportunity analysis is important because it helps businesses and organizations identify and evaluate potential opportunities for growth and innovation. By conducting an opportunity analysis, businesses can assess the feasibility and potential profitability of a new product, service, or business venture, and develop a plan for pursuing the opportunity. This can help businesses make informed decisions about how to allocate resources, and can help them avoid investing in ventures that are not likely to be successful. Additionally, opportunity analysis can help businesses identify and capitalize on trends and changes in the market, which can help them stay competitive and remain relevant in a constantly evolving business environment.
An opportunity analysis is a process of evaluating the potential of a new product, service, or business idea. Here is a general overview of how to conduct an opportunity analysis:
Conducting an opportunity analysis can help you identify and evaluate the potential of new business opportunities and make informed decisions about whether to pursue them.
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