Online Marketing

Any tool, strategy, or method of building brand awareness about a business or organization by using the internet. Online marketing directly contributes to an organization’s reputation,exposure, and engagement with an audience.

There are 7 sub-categories of online marketing: search engine optimization (SEO), search engine marketing (SEM), content marketing, social media marketing, pay-per-click (PPC) advertising, affiliate marketing, and email marketing. Because so many digital channels and advertising options are available, online marketing is especially advantageous for e-commerce businesses. It is low cost, flexible, and highly-targeted according to efficient and accessible analytics. The main limitation of online marketing is the lack of tangibility. Consumers are unable to try out, or try on items they might wish to purchase. Flexible return policies are the main way to circumvent buyer apprehension.

Website development also plays a crucial role in online marketing, as its goal is to drive traffic back to a company’s website.

In recent years, online marketing has outsold traditional advertising and continues to grow exponentially. Also known “internet marketing” or “online advertising”.