Multi-Channel Marketing System

Multi-channel marketing is a system, or method of marketing that uses more than one means in which to reach current or potential customers with product or service messages. Some of these channels can include print, television, radio, websites and email newsletters. The objective for using more than one channel of advertising is to first promote a brand or product and make it easier for customers to purchase.

For truly effective multi-channel marketing, the system should include a reliable supply chain and a system that synchronizes inventory numbers and prices as sales and offers are being made across these channels. Return on investment data also has to be gathered and reported for each different channel, measured in terms of customer response and conversion to sales.