Marketing Automation

A means of leveraging technology to make up for deficiencies in the traditional, manual process of marketing. It uses powerful software to automate the process of communicating with customers and prospective customers and drives them further along the path toward buying whatever it is that an organization sells —whether that’s a product, a service, or a cause.

By offering advanced tools such as workflow automation, landing pages, engagement tracking, lead scoring, and social media management, marketing automation facilitates the creation of a lasting connection with the customer through email marketing.