Goodbye Message

For email marketing campaigns, this is an email message sent to list subscribers when they unsubscribe from a mailing list. Typically, it is sent to confirm that the list own has successfully received the subscribers request, and to note that the subscriber will no longer receive communication from the list. These messages often offer subscribers a link to re-subscribe or to cancel their request so that they can change their mind or correct the situation if the unsubscribe request was sent in error.

Goodbye messages are an important tool for email marketers.  These messages garner the marketer a chance to track unsubscribe rates, and can even be used to collect unsubscribe data if the marketer leverages surveys to question unsubscribe motives. When these messages are sent, email marketers can track a number of metrics, including subscriber lifespan, frequency of unsubscribes (or goodbye message sends) and even the number of unsubscribes sent in error. This information can help list owners re-work email newsletter marketing campaigns to improve subscriber retention and decrease unsubscribes.