Ethical Positioning Index

(EPI)  is an index or guide that specifies or may indicate if a brand or product is considered overall to be ethically superior to other similar products or services. Using ethical practices to build brand equity and brand positioning have been employed based on perceived cultural or ethical value system. There are several data components that are involved in the framework to measure ethical positioning. Consumer ratings, along with several sub-elements obtained by sales and other scoring analytics are obtained to determine where on the index a company or brand is positioned.