Enterprise Marketing Management

A type of software that provides, monitors, and maintains complex, end-to-end marketing operations across a large organization. The benefits of using an EMM platform are increased collaboration, efficiency, and visibility throughout these marketing processes. This software solution provides a single platform equipped for multi-channel campaign management (web, mobile, social media), customer experience management, campaign analysis (conversion rates), and management of marketing resources (budgets).

Enterprise marketing management (EMM) is similar to customer relationship management (CRM), but with a greater focus on lead acquisition and generation.. While specific components of EMM vary according to the software used,, enterprise marketing management software is recognized to be more robust and scaled for larger organizations than traditional marketing software.