Email Marketing Software

Email Marketing Software aka: email marketing program, web-based email marketing service. Over the last 10 or so years, the availability of software applications for creating, sending, and tracking subscriber responses for email marketing purposes has been growing rapidly. They can be executed using either with a program that is downloaded and installed on a dedicated computer and mail server or as online applications that require some form of agreement and monetary contract between the provider and the user.

An in-house software application and supporting functionality is primarily used by an organization or company that can dedicate a share of their revenue to a team of technicians, writers, developers, and maintain a mail server or equivalent. The in-house team is responsible for responding to spam complaints and maintaining a white-listed service. If their subscriber base is quite large this can be a complicated and continual process. Not to mention keeping up with new forms of coding that dictates how an HTML email newsletter is rendered or viewed in any number of email ISP’s inbox display. Databases and other supporting functionality also are required for tracking and managing subscribers and providing functionality for an opt-in system and customizing subscriber preferences. All this and a bit more has to be in place for a company running its own email newsletter software.

The most popular and cost effective route to take is using one of the many online email newsletter software companies. Web-based email newsletter creation, for the most part, can be utilized by almost anyone with a computer, an internet connection, and an idea. The best of these companies offer standard templates that can be customized with unique branding, layout choices, images, audio, and video. The introduction of the flash form has also made the process much more user friendly. All changes and additions can be viewed in real time and without leaving the creation screen.

Other standard features of web-based email newsletter software are subscriber management functionality that includes signup forms, autoresponders, and tracking reports, used to grow and maintain a subscriber base. These services also provide a level of trust between the sender and the recipients. A double opt-in system is also part of a guaranteed delivery and most if not all of the top email marketing software providers are CAN SPAM compliant and are white-listed.