Demand Generation

Demand Generation

The marriage of marketing programs with the sales process in order to build brand awareness and drive demand for a company’s products and/or services. Demand generation is a holistic, comprehensive process that spans a lengthier time period than lead generation and incorporates elements of inbound marketing, direct marketing, and email marketing to nurture prospects. The goal of demand generation is to create high quality leads that consistently and continuously engage with a brand and contribute revenue.

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