Digital Marketing (also known as online marketing, internet marketing, or web marketing) is an umbrella term for all online marketing efforts using digital technologies, especially the Internet, mobile, and display advertising.
The term was first used in the 1990s but reached a new level of sophistication in the 2000s and 2010s following the rapid growth of digital media and mobile devices.
The most common digital marketing assets are a company’s website, blog, email list, social media channels, collateral (ebooks, whitepapers, infographics, brochures), and public relations coverage (press releases, online reviews).
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