Advertising Platform

In the world of online and social media marketing, new advertising platforms have emerged to increase revenue for both the major search engines and for new internet marketing companies. Search engine powerhouses like Google and Yahoo, operating system platforms like Microsoft, media and email newsletter, and media marketing giant Vocus, have all jumped on the advertising and media marketing train.

Google offers a variety of advertising technologies, including ranking Page Authority and Site Authority that continues to revolutionize how people use the Internet and find what they are looking for, as well as advertising platforms AdSense and AdWords.

Yahoo’s advertising platform Panama was created in an effort to close the wide gap with Google in the race for search advertising dollars that is now dominated by Google. The platform provides users with dashboard functionality where they can manage their marketing campaigns geographically as well as test their effectiveness. They also provide ad quality reports that help to give advertisers insights on why certain campaigns are effective.

Microsoft provides open source platforms that provide programmatic access to various advertising technologies like the Bing Ads API which enables advertisers to create and manage advertising campaigns that are run over the Internet. Along with the Atlas Media Console which allows users to create and manage advertising campaigns, generate reports, and retrieve information about the ads, campaigns, and organizations that are associated with an account.

Vocus Marketing Suite has risen as one of the leaders of comprehensive marketing across the internet and social media. With applications and functionality that constantly searches for and provides a social media stream that identifies new customers and facilitates media inquiries, distributes customer generated news releases, and includes an email newsletter service that enhances brand awareness, advertising effectiveness, and customer loyalty and sales.