Account Manager

Account Manager

This is a person or persons who have been charged with the responsibility for a major customer account or group of major accounts. In some businesses, these people are given the title of account executive. A sales account manager is a person in a business, especially key accounts, who is responsible for the management of sales and customer relations with a predetermined list of clients.

Responsibilities for most account managers vary but overall this person not only monitors and makes sales but is also an intermediary between the customer service teams and sales teams within a company. The goal is to maintain the company’s existing relationship with a client or group of clients, so that they will continue using the company for business.

Account managers also work to identify potential new clients and business opportunities, and to persuade new customers to conduct business with their company.

Depending on the size of the company, account managers might manage a single account or they may have a variety of clients. This would also include responsibility for national or global accounts and in this case usually work within a team of managers.

Sales are the prime reason for building and maintaining accounts but this position also includes tasks and positions within a team setting like project management, coordination, strategic planning, relationship management, negotiation, leadership and innovative development of opportunities.

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