Adaptive Selling

Adaptive Selling

This is a highly customized approach to sales that has been used in high end retail locations very effectively but in recent years has been employed in e-commerce on websites and in email marketing newsletters.

Although this approach in retail locations is an expensive investment (as highly-trained personnel require better salaries), with online sales and the evolution of more intuitive computer scripting, businesses are able to customize offerings based on past online sales and even what a customer or visitor viewed but did not purchase.

In this way, online sellers can then transition this information to successfully segment email newsletter marketing subscription lists, personalize and adapt messages, sales, and special offers that are more likely to produce higher conversion rates and increase ROI.

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