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FREE GUIDE

The ultimate subject line guide

iContact has been a leader in the email industry for 15 years. The Ultimate Subject Line Guide uses over three years of subject line data to uncover the secret of what makes the most effective subject lines for EVERY message type and occasion, no matter what industry you’re in.

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What's in the guide?

Explore 501 examples of subject lines, handy tips, proven tactics, and surprising tricks that will improve your open and click-through rates instantly.

  • What makes a subject line a winner or loser
  • The Dos & Don’ts of emoji usage
  • Insights from industry experts
  • Tips for improved delivery rates
  • How to A/B test your subject lines
  • Subject line ideas for every holiday
  • Specific ways to stand out in the inbox
  • How to nurture your subscribers

501 examples of real subject lines

Compare 501 examples of the best and worst email subject lines based on open rate, accompanied by expert tips on how to leverage that information for your organization and industry.

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What to avoid

The Ultimate Subject Line Guide answers these burning questions and more…

Download free guide
  • Are you overusing or underusing emojis?
  • Do your subject lines ACTUALLY say something?
  • When’s the last time you read a “Welcome” mat?
  • Exclamation points: A do or don’t for your industry?
  • Are you properly using the FNAME function?
  • Does your wording send your emails to the SPAM folder?
  • Great email nurture or just human nature? You decide.

Forget everything you thought you knew about subject lines.

Download free guide
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